THE HOMESTAGING DISCIPLINE
“The choice of a place to live happens, in 9 out of 10 cases, in the first 90 seconds in which customers enters in a property. ”
The Home Stager is a winning combination of different disciplines applied to the real estate universe. I don’t offer a service aimed simply at embellishing a building, but a set of integrated services ranging from marketing knowledge, interior photography, design, organization and management of spaces, materials analysis, knowledge of the real estate market of new trends and fashion.
It is an extremely complex and articulated work not to be confused with the architecture of interiors whose purpose is personal and subjective. The goal of the Home Stager work is absolutely commercial, objective, concrete and measurable both in terms of response times on the market and prices.
The choice of a place to live happens, in 9 out of 10 cases, in the first 90 seconds in which customers enters in a property. It has been proved that the choice is made mainly for empathic and irrational questions.
Obviously there are also rational elements involved in the selection process which are, for example, the location, price and conditions of the property. From here you understand the importance of preparing the property well.
The analysis of the place precedes it’s subsequent staging. As in a theater the stage becomes the apartment where every space, every piece of furniture or picture, is placed or eliminated by me depending on the effect I want to achieve. The goal is to depersonalize the apartament so to achieve a neutral result, capable of hitting the greatest number of possible customers. Neutral but with charm. A charm able to catch every person who enters that place and falling in love.
The accumulated wisdom has also allowed me to acquire fundamental skills for the construction and management of apartments to be used for vacational rental. Similar approaches but with different facets.
The apartment must hit through photography and texts, since the client is normally away from the place where he will be staying, the furnishings must strike for their beauty but be solid and durable, the complete and efficient equipment and services must be excellent. Do not hesitate to ask me for any kind of opinions; I know the subject very well!
Every project is different from the previous ones, every project has its own personality, every project has its flaws and its unexpressed potential, every project has its budget!
Each project will soon have its client.